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OBU—Oklahoma Baptist University

Marketing

With your OBU marketing degree, you will find many opportunities in the business world, such as digital marketing, sales and marketing analytics. Many students are interested in the field of sports marketing.

Benefits of an OBU Marketing Degree

As a marketing major at OBU your experience will include participating in micro-internships with global industry partners providing invaluable experience that complements your classroom education.

Individual and Personal

Class sizes are small, and you can build relationships with your classmates and professors that will last long after you leave Bison Hill. Our student-to-faculty ratio is 15:1.

Cutting Edge

You will learn and be certified in the latest digital marketing strategies and platforms.

Working with Leaders

At OBU you will also be working with industry clients assisting them with their marketing campaigns and marketing research needs.

 

Incredible Education, Affordable Cost.

OBU provides a minimum $10,000 per year scholarship to every incoming first-time freshman and $8,000 to every incoming transfer student. And you could qualify for even more financial aid! Many of our students also receive money through federal Pell grants and OBU Bison Grants.

To get an estimate of what your cost to attend OBU might be, please check out our Net Price Calculator. We think you’ll be pleasantly surprised with how affordable an OBU education really is. Especially considering the incredible academic quality, personal mentor relationships with faculty and staff, and strong Christian commitment you will experience at OBU. You won’t find an experience like this anywhere else!

Program Information

Dr. Peggy D. Keck Finance and Data Analytics Lab

This state-of-the-art lab features a flexible, innovative and collaborative learning environment. A 49-foot-long horizontal ticker provides ever-changing data and information that will engage you and offer a highly professional and interactive atmosphere.  

The data analytics lab will maintain our standard of excellence set by our CPA exam preparation with the exam’s new business analytics requirement. 

Lydia’s Lamp

Lydia’s Lamp offers a unique opportunity for female students in the School of Business to enhance their future careers through connection, mentorship and knowledge. Founded in 2017, the program connects students with female business mentors who will help guide them through their time at OBU, The program can help build lasting relationships that go beyond their time at OBU and further prepare students for the workforce.

Elijah’s Mantle

This year-long mentoring program will  pair you with a businessperson so you can make a meaningful connection in the business world. Elijah's Mantle is an opportunity for male students to connect with industry professionals and receive mentorship and guidance that will enhance their future careers. The program often includes business professionals from various areas of specialty who, in many cases, are OBU alumni.

Accounting Club

The Accounting Club meets monthly offering students the opportunity to meet with accounting professionals. This is a great opportunity for networking and meeting representatives of accounting firms in the area.

Board of Executives

The Paul Dickinson School of Business has a Board of Executives that assures our curriculum remains relevant to industry and provides networking opportunities for you.

A vital leadership opportunity for business majors and minors is Collegiate DECA. This student club prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management. DECA allows students to enhance their business skills and grow as a leader while networking with college university students  and business professionals from around the world. OBU students compete in regional and national competitions through DECA intersecting all functional areas of business.

Our graduates are enjoying careers as communications staff, marketing support coordinators, partner services/marketing assistants, outside sale representatives and marketing strategy professionals with businesses such as the Dallas Stars National Hockey League team, Love’s Travel Stops, the OKC Dodgers, Paycom and Disney World.

Program Options

Bachelor of Business Administration (BBA)

World-Class Faculty

OBU faculty are experts in their fields and will be with you every step of the way.

Dr. David Houghton

Dr. David Houghton

Chair, School of Business
Lloyd G. and Betty E. Minter Chair of Business
Professor of Business
Director, MBA Program

Paul Dickinson School of Business