Skip to main content
OBU—Oklahoma Baptist University

Marketing

With your OBU marketing degree, you will find many opportunities in the business world, such as digital marketing, sales and marketing analytics. Many students are interested in the field of sports marketing.

Benefits of an OBU Marketing Degree

As a marketing major at OBU your experience will include participating in micro-internships with global industry partners providing invaluable experience that complements your classroom education.

Individual and Personal

Class sizes are small, and you can build relationships with your classmates and professors that will last long after you leave Bison Hill. Our student-to-faculty ratio is 15:1.

Cutting Edge

You will learn and be certified in the latest digital marketing strategies and platforms.

Working with Leaders

At OBU you will also be working with industry clients assisting them with their marketing campaigns and marketing research needs.

 

Incredible Education, Affordable Cost

At OBU, we believe finances shouldn’t stand in the way of your purpose. With generous scholarships and 100% of students receiving aid, your future is within reach.

To get an estimate of what your cost to attend OBU might be,please check out our Net Price Calculator. We think you’ll be pleasantly surprised with how affordable an OBU education really is, especially considering the incredible academic quality, personal mentor relationships with faculty and staff, and strong Christian commitment you will experience at OBU. You won’t find an experience like this anywhere else!

Scholarships and Grants

$60,000

minimum university scholarship per student
over four years

100%

of all OBU students receive financial aid

$24,000

average annual financial award
based on 2022-23 IPEDS data

Program Information

Labs and Resources

Dr. Peggy D. Keck Finance and Data Analytics Lab

This state-of-the-art lab features a flexible, innovative and collaborative learning environment. A 49-foot-long horizontal ticker provides ever-changing data and information that will engage you and offer a highly professional and interactive atmosphere.  

The data analytics lab will maintain our standard of excellence set by our CPA exam preparation with the exam’s new business analytics requirement. 

Professional Networking Opportunities

Lydia’s Lamp and Elijah's Mantle

These year-long mentorship programs in the School of Business connect students with experienced business professionals for meaningful, one-on-one mentorship. Through connection, guidance, and shared expertise, students gain insight into their chosen fields while building relationships that support both personal and professional growth.

Mentors—many of whom are OBU alumni and leaders across a variety of industries—provide encouragement, practical advice, and real-world perspective to help students navigate their academic journey and prepare for life after graduation. The program is designed to foster lasting relationships that extend beyond a student’s time at OBU and equip them with confidence, clarity, and direction for the workforce.

Accounting Club

The Accounting Club meets monthly offering students the opportunity to meet with accounting professionals. This is a great opportunity for networking and meeting representatives of accounting firms in the area.

Board of Executives

The Paul Dickinson School of Business has a Board of Executives that assures our curriculum remains relevant to industry and provides networking opportunities for you.

Leadership and Service

A vital leadership opportunity for business majors and minors is Collegiate DECA. This student club prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management. DECA allows students to enhance their business skills and grow as a leader while networking with college university students  and business professionals from around the world. OBU students compete in regional and national competitions through DECA intersecting all functional areas of business.

Job Opportunities and Outcomes

Our graduates are enjoying careers as communications staff, marketing support coordinators, partner services/marketing assistants, outside sale representatives and marketing strategy professionals with businesses such as the Dallas Stars National Hockey League team, Love’s Travel Stops, the OKC Dodgers, Paycom and Disney World.

Program Options

Bachelor of Business Administration (BBA)

World-Class Faculty

OBU faculty are experts in their fields and will be with you every step of the way.

Dr. David Houghton

Dr. David Houghton

Chair, School of Business
Lloyd G. and Betty E. Minter Chair of Business
Professor of Business
Director, MBA Program

Paul Dickinson School of Business